privacy-policy – Elite Beds

Privacy Policy – Elite Bedding

Effective Date: 1-September-2025

Last Updated: 24-September-2026

1. 1. 1. Introduction

Elite Bedding (“Elite Bedding”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, contacting us, purchasing our products, or interacting with our services, you consent to the collection, use and disclosure of your personal information as described in this Privacy Policy.

1. 1. 1. Who We Are

Elite Bedding

Email: admin@elitebedding.com.au
Phone: (08) 8243 1911
Website: https://elitebedding.com.au

For privacy-related enquiries or complaints, please contact us using the details above.

1. 1. 1. Personal Information We Collect

We may collect personal information that is reasonably necessary for our business activities, including:

Identity and Contact Information

- - - - Full name
      - Business name
      - Residential or business address
      - Delivery address
      - Billing address
      - Email address
      - Telephone number

Customer and Transaction Information

- - - - Product enquiries
      - Quotations and estimates
      - Orders and purchase history
      - Delivery details
      - Warranty information
      - Service and support records
      - Customer preferences

Payment Information

- - - - Billing information
      - Payment transaction details

For security reasons, we do not store full credit card details unless managed by authorised payment providers.

Communications

- - - - Contact form submissions
      - Live chat conversations
      - Emails
      - Phone calls and call notes
      - Customer service interactions
      - Feedback, reviews and survey responses

Website and Technical Information

- - - - IP address
      - Browser type
      - Device information
      - Website usage information
      - Cookies and tracking data
      - Location data derived from IP addresses

Marketing Information

- - - - Marketing preferences
      - Newsletter subscriptions
      - Campaign engagement information
      - Responses to promotions and advertisements

1. 1. 1. How We Collect Personal Information

We may collect personal information:

Directly From You

When you:

- - - - Submit a contact form
      - Request a quote
      - Use our live chat service
      - Purchase products
      - Contact us by phone or email
      - Subscribe to marketing communications
      - Participate in surveys or promotions

Automatically

When you visit our website, information may be collected through:

- - - - Cookies
      - Analytics tools
      - Website logs
      - Advertising and remarketing technologies

From Third Parties

We may receive information from:

- - - - Delivery providers
      - Payment processors
      - Marketing providers
      - Technology service providers
      - Publicly available business directories
      - Referral partners

1. 1. 1. Why We Collect and Use Personal Information

We collect and use personal information to:

- - - - Respond to enquiries
      - Provide quotations
      - Process orders and payments
      - Deliver products and services
      - Provide customer support
      - Manage warranties and product issues
      - Improve our products and services
      - Maintain customer records
      - Conduct business administration
      - Comply with legal obligations
      - Detect fraud and security incidents
      - Send marketing communications where permitted by law

1. 1. 1. Website Forms and Live Chat

Information submitted through contact forms, quote requests, enquiry forms and live chat services may be stored and used for:

- - - - Responding to enquiries
      - Sales and customer service activities
      - Record keeping
      - Customer support
      - Internal reporting
      - Business operations
      - Service improvement and staff training

Chat conversations and enquiry records may be retained as part of our customer records.

1. 1. 1. 1. Business Systems and Service Providers

To operate our business efficiently, personal information may be stored and processed within various business systems, including:

- - - - Customer Relationship Management (CRM) systems
      - Enterprise Resource Planning (ERP) systems
      - Accounting software
      - Invoicing platforms
      - Email systems
      - Customer support systems
      - Marketing automation platforms
      - Cloud storage platforms
      - E-commerce and order management systems

These providers may access personal information only as necessary to provide services to us or where required by law.

1. 1. 1. 1. Disclosure of Personal Information

We do not sell personal information.

We may disclose personal information to:

- - - - Delivery and freight providers
      - Payment processors
      - CRM providers
      - ERP providers
      - Accounting and bookkeeping services
      - IT service providers
      - Website hosting providers
      - Marketing and advertising providers
      - Professional advisers including lawyers and accountants
      - Debt recovery providers where necessary
      - Government authorities, regulators or law enforcement agencies where required by law

All disclosures are made only where reasonably necessary for business purposes or legal compliance.

1. 1. 1. Overseas Disclosure

Some of our technology providers and cloud-based service providers may store or process personal information outside Australia.

These locations may include:

- - - - Australia
      - New Zealand
      - United States
      - Singapore
      - European Union countries
      - Other countries where our service providers operate

Where personal information is transferred overseas, we take reasonable steps to ensure it is handled securely and in accordance with applicable privacy laws.

1. 1. 1. Direct Marketing

We may send you marketing communications regarding our products, services, promotions and special offers.

Marketing communications may be sent by:

- - - - Email
      - SMS
      - Telephone
      - Social media advertising
      - Digital advertising platforms

You may opt out of receiving marketing communications at any time by:

- - - - Clicking the unsubscribe link in emails
      - Contacting us directly
      - Updating your preferences

We will promptly process all opt-out requests.

1. 1. 1. Cookies and Analytics

Our website uses cookies and similar technologies to improve website functionality and user experience.

These technologies may be used to:

- - - - Remember user preferences
      - Analyse website traffic
      - Measure advertising effectiveness
      - Improve website performance
      - Deliver relevant advertising

We may use services such as:

- - - - Google Analytics
      - Google Ads
      - Meta (Facebook) Pixel
      - Website analytics and tracking platforms

Most web browsers allow users to control cookie settings. Disabling cookies may affect website functionality.

1. 1. 1. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Security measures may include:

- - - - Secure networks and servers
      - Encryption technologies
      - Access controls
      - Password protection
      - Regular software updates
      - Data backup procedures
      - Staff confidentiality obligations
      - Secure cloud infrastructure

While we take reasonable steps to protect information, no method of transmission or storage can be guaranteed to be completely secure.

1. 1. 1. Data Retention

We retain personal information only for as long as necessary for:

- - - - Customer service
      - Business operations
      - Warranty obligations
      - Accounting and taxation requirements
      - Legal and regulatory compliance
      - Dispute resolution

When information is no longer required, we will take reasonable steps to securely destroy or de-identify it.

1. 1. 1. Access and Correction

You may request access to personal information we hold about you.

You may also request correction of inaccurate, incomplete or outdated information.

Requests should be submitted using the contact details provided in this policy.

We may require verification of identity before granting access or making corrections.

1. 1. 1. Notifiable Data Breaches

If we become aware of a data breach that is likely to result in serious harm to affected individuals, we will comply with our obligations under the Australian Notifiable Data Breaches scheme.

This may include:

- - - - Investigating the incident
      - Taking steps to contain and remediate the breach
      - Notifying affected individuals
      - Notifying the Office of the Australian Information Commissioner (OAIC) where required

1. 1. 1. Children’s Privacy

Our products and services are intended for adults.

We do not knowingly collect personal information from children under 18 years of age without appropriate consent.

1. 1. 1. Consequences of Not Providing Information

If you do not provide requested personal information, we may be unable to:

- - - - Respond to enquiries
      - Provide quotations
      - Process orders
      - Deliver products
      - Provide warranty support
      - Supply requested services

1. 1. 1. Privacy Complaints

If you believe we have breached your privacy rights, please contact us using the details below.

Please provide details of your complaint so we can investigate and respond appropriately.

We aim to respond within a reasonable period.

If you are not satisfied with our response, you may contact:

Office of the Australian Information Commissioner (OAIC)
Website: https://www.oaic.gov.au

1. 1. 1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, legal obligations or technology.

The latest version will always be available on our website.

Continued use of our website or services following any updates constitutes acceptance of the revised Privacy Policy.

Contact Us

Elite Bedding

Email: admin@elitebedding.com.au
Phone: (08) 8243 1911
Website: https://elitebedding.com.au

For privacy enquiries, requests or complaints, please contact us using the details above.

Elite Bedding Co — Warranty Information

Our Warranty Coverage

Important Care Instructions